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Designing clothes that carry a story

Amara Bello on heritage textiles and contemporary tailoring.

By Amara Bello 6 min read Apr 12, 2024 Fashion London, UK
Threads & Culture founder
Textile detail
Lookbook shot

Founder:Amara

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Threads & Culture sits at an intersection Amara Bello cares about deeply: heritage and the present.

Limited by choice

Producing in limited runs keeps the label nimble and reduces waste — and makes each piece feel considered.

"Clothes should carry where they came from."

- Amara Bello

The atelier model lets Amara stay close to production, even as the audience grows internationally.

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